Bob Unanue, the man who spent decades leading the company his grandfather founded, has been pushed out of Goya Foods by the company’s board. Despite his leadership turning Goya into the largest Hispanic-owned food brand in the U.S., Unanue was removed in a decision that many see as a betrayal of the family’s legacy.
Unanue had been at the helm for nearly 20 years, guiding Goya to massive success. His leadership expanded the company’s reach while keeping its family-owned roots strong. That legacy has now been stripped away, leaving Goya in the hands of executives with no connection to the Unanue family.
I recently received news that came as a big surprise: the board at Goya decided I would no longer be a leader of the company. While the decision has left many questions unanswered, one thing is certain—I will not waver in my fight against child trafficking https://t.co/9XP3ArhuPs
— Bob GOYA (@BobGOYA1) February 24, 2025
His removal comes at a time when he has been outspoken about fighting child trafficking. Through his Goya Cares initiative, he has worked with former Trump officials like Tom Homan to locate missing children and expose the criminal networks behind trafficking. He also helped produce Sound of Freedom, a film that shed light on the horrifying reality of child exploitation.
💪🏻🇺🇸 Goya Cares is teaming up with Trump border czar Tom Homan and investigative journalist Sara Carter to track down trafficked migrant children and reunite them with their families.
Goya Foods CEO Bob Unanue:
"We've gone from 85,000 children missing to 340,000, but they're… pic.twitter.com/UvJteMSQ8D— AɯƙɯαɾԃMαɱα™® (@AwkwardMamaNews) February 1, 2025
Unanue has made it clear he will not step away from this mission, even as Goya’s board turns against him. In a statement, he said he would continue working to protect the thousands of children who have disappeared, many of whom have fallen into trafficking rings. His work has brought attention to the over 325,000 missing children in the past two years alone.
As a Cuban American, who grew up on Goya, I will never buy their product again. Bob Unanue, who's family founded Goya, was removed as CEO of his own company by the board of directors. Bob is a good man who's fighting child trafficking, something doesn't add up 🤔. I’m… pic.twitter.com/fvgQYTqC6z
— The 🐰🕳️ (@TheHoleTweet) February 25, 2025
Meanwhile, an intelligence community scandal is unfolding, with more than 100 employees under investigation for participating in explicit chats on a classified NSA network. The chatrooms, labeled “LBTQA” and “IC_Pride_TWG,” were shut down following Trump’s executive order eliminating diversity, equity and inclusion (DEI) programs. Security clearances for those involved are now being revoked.
With Unanue forced out, Goya’s direction is uncertain, and many loyal customers are expressing outrage. Supporters of Unanue are calling on Americans to reach out to Goya’s leadership and demand answers for why they would turn their backs on the family that built the company.
