Brett Favre has joined a growing chorus of critics targeting Allstate CEO Tom Wilson for his remarks during the Sugar Bowl broadcast. Wilson’s message, aired after a deadly attack in New Orleans, emphasized the need to overcome divisiveness.
Wilson began his comments with condolences to the victims of the attack, in which 14 people were killed. He then urged Americans to work together to “amplify the positive” and “accept people’s imperfections and differences.”
I heard:
There was no televised National Anthem for Sugar Bowl yesterday.
Instead a DEI message by @Allstate CEO.
Woke is a joke.
— Brett Favre (@BrettFavre) January 4, 2025
Favre responded sharply on X, criticizing the omission of the National Anthem during the broadcast. “I heard: There was no televised National Anthem for Sugar Bowl yesterday. Instead a DEI message by @Allstate CEO. Woke is a joke,” Favre posted.
Brett Favre calls out Allstate CEO over Sugar Bowl message: 'Woke is a joke' https://t.co/JFuSOJbUbC
— Fox News (@FoxNews) January 4, 2025
The remarks fueled a wave of online backlash, with many accusing Wilson of politicizing the event. Some called for boycotts, while others demanded Wilson’s resignation from Allstate.
Woke = anti-white. No theorycel’ing can change that truth.
Ireland demonstrates the woke ideology. How can you hate the Irish? It makes no sense under any “theory of woke.”
Total hatred of white skin. That is what wokeness is.
— Cernovich (@Cernovich) October 4, 2024
In response, Allstate issued a statement condemning the terrorist attack and clarifying Wilson’s comments. The company said the remarks were intended to reflect a commitment to building trust in communities.
Favre speaks out on 'woke' sports, identity politics, Trump support https://t.co/utaUrOGT5x pic.twitter.com/HmgyeDzY2z
— NEWSMAX (@NEWSMAX) April 15, 2021
The attacker, Shamsud Din Jabbar, killed or injured dozens in a truck attack before opening fire on police. He was later killed in a gunfight with officers.
